The 16th Asian Games unveils Pictograms

Xu Ruisheng (right), Executive Deputy Secretary General of GAGOC and Zhao Jian, Vice President of the Guangzhou Academy of Fine Arts, unveil the Pictograms and logos of Culture Event, Environment and Volunteer for the 16^th Asian Games.

The Guangzhou Asian Games Organising Committee (GAGOC) has unveiled its official Pictograms and logos of the Asian Games Culture Event as well as the Environment and Volunteers for the 16^th Asian Games.

The Pictograms

The Logo of Culture Event

The Logo of Environment

The Logo of Volunteer

The Pictograms and logos of the Asian Games Culture Event as well as the Environment and Volunteers are important basic visual elements of the image and look of the Games. Taken together with the Games' Emblem and Mascots they constitute the Games Visual Identity.

The Pictograms have various practical functions and serve as important carriers of the Games' vision and the host country's culture. The Pictograms for Guangzhou 2010 were inspired by the Asian Games Flame - the 56 flames representing the Games' 56 sports.

The Logo of the Asian Games Culture Event, which involves elements of the Lingnan culture in terms of shape and colour, is inspired by facial makeup of the Guangdong Opera. The Logo for the Environment is a green leaf in the shape of a smile that irrevocably connects Man and Heaven.

The Logo for the Asian Games Volunteers combines love and personal service. All the symbols - which are easy to be identified, remembered and used - embody the Games' Vision of "Thrilling Games, Harmonious Asia" and an inspiring combination of the Lingnan culture and international design styles.

The solicitation for the Pictograms and logos was launched in September 2008. In addition to its public solicitation, GAGOC invited more than 10 well-known design institutions and advertising agencies throughout China to offer their Pictogram designs. GAGOC organised design review and evaluations prior to making additional design revisions.

These symbols and the Games' Vision, Emblem and Mascots will be used throughout the promotion, marketing and the Image & Look Project of the Guangzhou 2010 Asian Games.

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